Who we are?
Founded in 2009, colleagues since 2004. We are a passionate and close-knit team who specialise in user experience design, typography and web standards. Our collective experience spans some 45 years working with established worldwide brands such as Deutsche Telekom, Nissan, SGS and Vodafone.
- Building Social LLC New York, NY, USA
- REWE Markt GmbH Cologne, Germany
- MacEwan University Edmonton, AB, Canada
- SGS S.A. Geneva, Switzerland
- Alliance Partners HSP LLC Bryn Mawr, PA, USA
- 201 North Franklin Tampa LLC Tampa, FL, USA
- Font Bureau Inc. Boston, MA, USA
- Deutsche Telekom AG Bonn, Germany
- PayPro Global Inc. Toronto, ON, Canada
- Development Agency Zagreb Zagreb, Croatia
- Krop LLC Los Angeles, CA, USA
- QBN LLC Los Angeles, CA, USA
- AvoLead LLC Durham, NC, USA
- Croatian Telekom ex T-Com + T-Mobile Croatia
- Croatian Designers Society Zagreb, Croatia
- Njuškalo d.o.o. Zagreb, Croatia
- Podravka d.d. Koprivnica, Croatia
- 2ML Pharmacare Craigavon, N. Ireland
- Zagreb County Pharmacies Velika Gorica, Croatia
- Seek / Social Brando Split, Croatia
- The Mother and Child Health and Education Hong Kong, China
The Core Team
User Research Director
Brings insight to user’s needs for clients such as Deutsche Telekom, Croatian Telekom and Development agency Zagreb.
User Experience Director
Improves critical experiences, content and interactions that facilitate greater clarity with extensive experience working with telecoms and educational institutions.
Founder and User Experience Director
Directs digital experiences for clients around the globe, providing them with delightful user focused solutions that satisfy business goals.
Digital Governance Advisor, Native Trust
Over 17 years of management consulting experience in digital transformation projects for Fortune 500, government, and not-for-profits.
Editor-in-Chief, Smashing Magazine
Design consultant with a track record of solving technical challenges to advanced web design solutions in editorial and eCommerce projects.
Awards, Recognitions and Features
- Typetester, our online tool for designing with web fonts, and Benton Modern, a web specimen brochure site we designed exclusively for the typeface, are amongst 10 projects shortlisted in the Digital Media / Interaction Design category at the biannual Exhibition of Croatian Design 1516.
- Our proof of concept — Responsive Typography with WebRTC — received a Croatian Designers Association special mention at the biannual Exhibition of Croatian Design 1314.
- The eCommerce solution we designed & developed for Croatia Telecom (Hrvatski Telekom) is featured in Smashing Book #5 — Real-Life Responsive Web Design, in the chapter on Responsive Design Patterns and Components by Vitaly Friedman.
- Marko is listed as one of the earliest industry pioneers in Design and New Media – the Croatian Context by Ivica Mitrović. In the same book, Typetester was featured as a seminal web application.
- Typetester is featured in Overlap Web & Typography by Tabea Hartwich & Jana Kemmer, The Principles of Beautiful Web Design by Jason Beaird, and Website Owner’s Manual by Paul Boag.
- Use Project Policies as Creative Limitations to Improve the End User Experience, Medium (Marko)
- UX Design for Startups — Improve your Product’s UX in One Day, Medium (Marko)
- Automated Pattern Libraries for Complex Web Design Projects, Medium (Marko)
- Building Social: a case study on Progressive Enhancement, Smashing Magazine (Marko)
- Redesigning SGS’ Seven-Level Navigation System: A Case Study, Smashing Magazine (Marko)
- Getting practical with Microcopy, Smashing Magazine (Rade).
- Client Experience Design, Smashing Magazine (Marko).
- Benton Modern, A Case Study On Art-Directed Responsive Web Typography, Smashing Magazine (Marko).
- Exchange No. 278, .net magazine printed edition, features practical advice from industry experts — Marko answers questions on web development languages, user experience research and popular interface patterns.
- Marko wrote a chapter on Web Typography in Smashing Book #4 — New Perspectives on Web Design.
- 5 UX Tips For Startups, Netocratic (Marko).
- Pragmatic UX Techniques For Smarter Websites, Smashing Magazine (Marko).
- Setting subheads with CSS, Adobe Typekit Blog (Marko).
- Designing For The Reading Experience, Smashing Magazine (Marko).
Mentorship & Jury Boards
- Startup Factory Zagreb, expert mentor (Marko)
- HDD Croatian Design biennale 09/10, Digital Media / Interaction Design category juror (Marko)
- School of Design Zagreb & UMAS Split, expert lecturer (Marko)
- Croatian Designers Society website redesign, expert mentor (Marko)
- hub:raum Krakow, expert lecturer (Marko)
We’ve spoken at more than 40 conferences and workshops in 13 countries on topics of UX Design, Typography and Responsive Web Design as well as attended over 60 conference events.
What we do?
We design and build usable and engaging websites, web applications, digital products and experiences. Our solutions deliver measurable results, satisfying business objectives and users’ needs — successfully converting acquired visitors into loyal customers.
- Usability Evaluations
- User Research
- User Experience Design
- Information Architecture
- User Interface Design
- Web Typography
- Responsive Web Design
- UX Training and Coaching
What you get?
- A fresh perspective on projects, products and/or services as well as design challenges faced by you and your team(s).
- Strategic (what to do) and tactical (how to do it) reports in PDF format.
- Real results that will make a difference to your business.
How we do it?
- Learn about your challenges.
- Through collaborative discussions and research we learn about your business and industry, and the challenges you face. The outcome, measurable goals and key objectives in support of your digital strategy.
- Understand your customers.
- In discovering your customers’ needs and habits, we identify new opportunities for your business making sure information and content is accessible, and tasks are meaningful yet simple to accomplish.
- Focus on your priorities.
- We devise digital strategies and solutions tailored specifically to the needs of your business and customers, rather than push pre-packaged solutions that will simply ruin your business case.
- Explore multiple ideas.
- Rather than say “Yes” to the very first idea, we collaboratively ideate, design, prototype, refine, and test multiple ideas via rapid sprints, working closely together with you and your customers.
- Optimize for speed and accessibility.
- We make websites and applications that are blazingly fast and accessible to your international cross-channel audiences, leading to increased user fulfilment, pageviews, conversion rates and commercial results.
- Build up capabilities.
- We embed ourselves within your organization, helping to train and mentor your team(s), building up their skills and capabilities, so you're able to become fully sustainable in the mid to long term.
- SGS (formerly Société Générale de Surveillance)
- A Multinational Service Company
- Corporate responsive website (WCAG 2.0 Level AA compliant) delivered in 60 days and now 20% faster in comparison to competitor sites. Reduced intial page loads by 98% having implemented a bespoke navigation solution to handle SGS's 12,000 page items with full page loads now completing in under 0.7 seconds. (responsive web design, web typography, performance optimization)
- Njuškalo Classifieds
- A Major Classifieds Company
- 20% increase in pageviews post responsive re-design launch having streamlined core flows and tasks for mobile devices. (usability evaluation, user research, user experience design, user interface design, responsive web design)
- Development Agency Zagreb
- A Government Agency
- 48% increase in visits including a reduction in customer support enquiries submitted achieved by introducing more assistive content types, and optimizing existing content. (usability evaluation, user research, user experience design, information architecture, user interface design, responsive web design)
- Croatian Telekom
- A Telecoms Company
- Corporate responsive re-design completed in two months. Followed by a revamp of the core e-commerce platform (circa three million user accounts) that saw us streamline navigation, product pages and checkout flows resulting in a 200% increase in online purchases. The accompanying self-care portal placed the company in the leading position among other NatCos. (usability evaluation, user research, user experience design, information architecture, user interface design, web typography, responsive web design)
- A Multidisciplinary Publisher
- 50% rise in pageviews for one of the world’s largest open access publishers. (information architecture, user interface design, web typography)
- Golden Olive Oil
- A Luxury Product
- Creative Labs' Golden Olive Oil, awarded Best Exclusive Product at the Harrods Food Supplier Conference 2013 in London. (concept, website design and development)
- An Advertizing Platform
- The Social Media Analytics startup and their advanced campaign management and advertizing platform acquired by SocialBakers in 2012. (web application design and development)
- A Technoblog
- Croatia's no. 1 technoblog acquired by Tportal.hr in 2012. (branding, website design and development)
- A Social Network
- The first Croatian social network acquired by Kreativni Projekti in 2007. (branding, concept, copywriting, website design and development)
Working with us
We explain our processes and reasoning throughout so you and your internal team(s) fully understand the rationale behind our recommendations and how to implement them for success. By working closely with you, our goal is to ensure that going forward you're able to become fully sustainable, capable of making even more informed decisions with regards to your online business and customers. Here is what our clients are saying…
CEO, PayPro Global
Unlike other studios we had worked with in the past, I really liked how we also learnt the reasoning behind each design decision, as they took the time to really explain everything. Creative Nights didn’t just improve our product, they improved our whole team too, leaving us in a better position to improve the product in future under our own direction and guidance.
President, Avolead LLC
Creative Nights rigorously bring high tech/soft touch expertise to AvoLead LLC on every design challenge. They are like tango dancers — we lean into them chest to chest, head to head, and they deftly guide and lead pushing back and following. If you need the best creativity and world class execution, get in the queue, now.
Founder, Seek and Hit, Co-founder, Social Brando
We had an opportunity to work with Creative Nights more than once and we’ve always loved the energy, suggestions and creativity they throw at you along the way. They are a Swiss army knife in the world of UX design.
CEO, Development Agency Zagreb
After working with Creative Nights we were able to improve our communication towards customers and present complex concepts more simply and succinctly.
Have a challenging web site or web application project? Let’s talk!
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Creative Nights UK
21 Charleville Road
London, W14 9JJ
VAT # GB 230 296 038
Creative Nights Croatia
Junija Palmotića 32
10410 Velika Gorica
VAT # HR 2489 7777 109