User experience is the combination of perception, image and emotions a person develops about a physical or digital product, system or service. Designing the perfect user experience means learning and understanding business requirements and goals, as well as end-users’ general behavior, affinities and motivations.
The purpose of User Experience Design is to develop conceptual model that matches customers’ mental model. We use proven industry methods to learn about the audience, articulate their needs and create blueprints for the seamless interaction with any given product or service. Some of our favorite research methods are user and stakeholder interviews, usability testing, card sorting and search analytics.
Once we establish the interaction common ground between the user and the business, it’s easy to choose just the right typeface, color scheme and shapes to create an appealing interface and code accessible and usable interaction system.