WTFjeans is an experimental venture by a ‘geek’ couple. Unable to find the perfect jeans for their beloved gadgets – iPhone/iPod, memory sticks and such, they designed their own from scratch! It took 3 months from business concept to web site launch and another month until they started shipping.
From the start we knew this product was a gadget in its own right. Large imagery of the product with the key features clearly emphasized was the obvious approach to take. Everything else, content wise, was sidelined so customers could get to know the product quickly and be able to make a purchase within just a few clicks.