MAXtv To Go

MAXtv To Go is a mobile TV service developed and released by the Croatian branch of T-Mobile. It is a completely separate media channel with rebuilt experience for the parent ITV brand MAXtv reaching the next generation mobile device owners.

Since we had a successful history of designing interfaces for the MAXtv brand, we were quite familiar with the service and the prospect service customers segments. We created a list of mobile TV use cases based on the accurate and extensive research data provided by the client. After sketching and wire framing, we researched target devices ergonomics and trimmed the user interactions list down to bare essentials.

MAXtv To Go use cases diagram

Our aim was to design easy-to-learn interface that facilitates straight-forward access to media content, so there was no room for unnecessary clutter often seen in desktop interfaces. The result is a mobile web interface that is designed and built around the content and user needs rather than around the traditional promotional marketing.