MAXtv Portal

MAXtv is Croatia’s top ITV brand. Creative Nights was asked to review the old site and to define the user experience for the new one.

The project’s challenges were obvious from the start — we had to ensure simple browsing and searching across 500 plus TV channels and thousands of video titles. Even though the site is primarily a supplementary service for existing MAXtv customers it also serves as a TV + Film magazine for many people in the region.

The portal functions as a MAXtv user’s content control center: almost every TV show or movie can be scheduled for online recording, added to favourites, previewed etc. Movies and TV shows have their own subpages based on a dozen templates in order to cater for variations in content.

Rentals index page with faceted search

EPG (Electronic programming guide) pannel is in its essence an advanced control center for all things TV

Search results page with filters